State of iOS in-app subscriptions 2021
The most complete and representative report about iOS in-app purchases with country and subscription duration segmentations.
150M
Tracked users
20M
Subscription events
18
Charts
What's inside
PDF report with metrics:
- Average subscription price
- Free trials analytics and benchmarks
- Subscription retention
- LTV benchmarks
- Billing issues benchmarks
Each metric has a Country and Subscription duration breakdown.