State of in-app subscriptions in the US 2023

Expert opinion on the state of in-app subscriptions in 2023

"One of the secrets behind a profitable subscription business lies in finding the balance between offering the right types of products on the paywall, knowing how many products to offer, and how to price them. 
This state of in-app subscriptions report provides insights and benchmarks for the US market you must be aware of in order to grow and prosper in the ever-shifting mobile app market."

Vitaly Davydov

CEO at Adapty

FAQ

• Who is this report intended for?

  Our research is primarily intended for app developers and publishers who are willing to find the best app growth strategy and be aware of the current situation in the US mobile subscription market.

• How can I access the full report?

  Simply fill in the short form at the top of the page, and we’ll send you the report link to your email.

• What kind of data is included in the report?

  For this report, we’ve analyzed data from 6.5M users, 30M transactions, and 13k paywalls. We used the data only tracked by Adapty. The data were analyzed with respect to the apps and developers’ privacy. We processed the data in batches and added a bit of randomness to our results.

• How can this report help me improve my in-app subscription strategy?

  The report gives a thorough overview of the US subscription market, providing information on the most successful product-paywall combinations that you can use in your app, as well as giving several expert insights on what you can do to make your app more profitable in 2023.