For Indie

Scale your indie or pet project to a profitable app business

Whether starting with a single app, working alone, or with a small bootstrapped team — we've got you covered and will help you focus on your product, not the infrastructure.

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Join 8,000+ developers who use Adapty

Startup with less
than $5K MRR?

Just like you, we’re a startup as well and we know the pain. We’ve made a startup plan to help you move faster and focus on what matters — your products and users.

Apply for startup plan

Turn your indie/pet project into a business

Manage your monetization and paywalls with Adapty: Change your paywalls and pricing on the fly without wasting your time; localize and target paywalls to various groups of users; bit by bit turn your pet project into a profitable business.

“Whether it's A/B testing paywalls, predicting LTV, or analyzing subscription metrics, Adapty is the ultimate toolkit for app success.”

Ilgar Tali

Founder & Chief Vision Officer at Smartist

Get regular overview email reports

Receive daily, weekly, or monthly email reports to stay up to date with the state of your apps. Tailor the report’s content to your preferences and choose to access summary or detailed data for specific apps.

Know your customers. Each of them

Adapty creates a unique user profile for everyone, including paid subscribers. Stay in touch with them and track all the payments.

Keep track of your revenue, subscribers, cohorts, and other metrics

Get your financial and acquisition data in one place in real time. The dashboards are optimized for mobile, so you can check the statistics on the go.

Trusted by a community of mobile developers

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People from all kinds of businesses turn to Adapty to grow their revenue

“Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.”

Cem Ortabas

Co-founder and CEO, HubX

“We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.”

Chris Bick

Founder and CEO, Bickster

“We chose Adapty for its powerful paywall A/B testing capabilities, which helped us optimize our monetization strategy effectively. The user-friendly platform, flexible pricing, and exceptional customer support make Adapty a superior choice over competitors.”

Yalçın Özdemir

Founder & CEO, AppNation

"Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel."

Kyle Smith

Head of data at Smitten Dating

“We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.”

Roi Mulia

Founder & CEO, SocialKit