2024 holiday insights for subscription apps

“The holiday season is a huge opportunity for subscription apps, but each holiday brings different results. During Christmas and New Year’s, trial sign-ups and first payments increase, while Black Friday shows a drop in those areas.

This report breaks down the trends, highlighting what’s driving holiday growth and offering practical ways to make the most of it. Check it out, and if you share it on social, tag Adapty – we’d love to hear how your app grows!”